In today’s connected world, it is critical that your business has some sort of social media presence. With more than 3 billion people online using social networks, can your business really afford not to have a social media presence? What are the benefits of having a social media presence you say? This graphic below speaks volumes.

Here are 5 benefits of social media for your business:

1. Increase Brand Awareness

As you can see, nearly half the world’s population using social media platforms. This is a great place to increase your brand awareness and potentially reach new customers. Social media provides an ideal platform for you to get your brand out there.

2. Humanize your Brand

Creating key human connections is one of the key benefits of using social media for your business. Research done by a UK company found that 50% of adults do not trust a brand until they see real-world proof that your brand works for others and keeps their promises. Having online interactions with people gives customers and even potential customers a sense that there are people in your business who care about each and every one of them.

3. Increase Website Traffic

Having a blog, creating Facebook posts and using these platforms are key ways to drive traffic to your website. Sharing great content via your social channels is a great way to get readers and potentially inform customers of what your business has to offer. All these things add up and help increase the visibility of your brand and business.

4. Reputation Management

As most people do these days, if they run into problems with your products/support channels etc, they take to their social media platforms to voice their concerns or most likely address it on your social media channels. Bad publicity is 100% not great for your brand. Being able to address these online scenarios as they come up will help you manage your business’s reputation and most likely could save it every time.

5. Targeted Advertising

Advertising via social media has become relatively inexpensive compared to other advertising channels. You are given powerful targeting tools allowing you to target down on a specific audience who would more likely be interested in your products or services.

We hope this article provides you with some insight into why it is so important for your business to have a social media presence.

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